AR and VR in automotive industry

AR And VR In Automotive Industry

XR creative is an augmented reality and virtual reality enterprise which provides AR,VR solutions to companies and industries and also provides training to employees on the AR,VR front. Having understood the positive impact that augmented reality has on the automotive industry, XR Creative has worked with multiple automotive companies in different countries and within India also to develop unique augmented reality solutions for the day to day challenges faced by them. All the companies that XR creative has worked with report a significant increase in the productivity of the company and increased involvement of the employees at workplace.

DescriptionUse cases of augmented reality in automotive industry:

BMW is the pioneer in using augmented reality in the automotive industry. For the first time, in 2010 they displayed their HUD concepts. In 2017, they started their first virtual showroom where, buyers could interact with the car in a different manner and get a close look of the 3D model of the car.
Volkswagen uses an app called Marta app to help workers provide car maintenance at a much faster rate. They also use spatial AR in designing the car so that, they can quickly try various design options by laying the 3D images onto the physical surface. This reduces the cost of trials and it reduces time consumption also to a very large extent.
Mercedes offers a virtual assistant called “ask Mercedes” which helps the customers just as a manual would help. In January 2018, Mercedes also introduced the new progressive infotainment system MBUX, which uses AR and AI.
Volvo uses augmented reality to optimize the car assembly process and to show customers the reliability of their cars. In the car assembly process, employees receive virtual instructions on their augmented reality glasses. This reduces the time consumption and cuts down on training cost and time.

Automotive industry is a billion dollar industry. It looks at people from upper middle class or upper class of the society as their consumers. That is one of the main reasons why, they also invest a lot in their businesses. However, investments should also be profitable to the companies. They should aim to solve at least some of the issues faced by the industry. Some of the major challenges faced by the automotive industry are as follows:

It takes a lot of time in designing each and every vehicle and later on performing various tests such as the emission test, collision test etc. It is a very time consuming process.
There need to be trained labor to work on the assembly line and skilled labor is constantly on the decline.
Customers tend to damage the car in some way or the other while doing the test drive.
Customers tend to have multiple specifications while purchasing a car and it becomes difficult for the companies to find a car that suits all the requirements of the client.
Brands find it difficult to attract customers just through paper and television advertisements.

Some of the solutions that can be provided by augmented reality are as follows:

With augmented reality, engineers can build the entire car virtually once, before beginning the manual process. This would save a lot of time on the manual process and also avoid any errors being made during the manual process since all the details would be cleared out during the virtual process itself.
With augmented reality glasses, anyone can be trained in a moment’s time. The worker only has to wear the glasses and virtual step by step guidance will be given to him along with voice instructions if necessary. The need for trained labor is negated.
Customers can have a simulated test drive experience with some of the augmented reality apps that are being developed.
Customers can customize and build their own car with the help of mobile applications and the car designed by them will be made by the company in case the customer wants to buy it. This allows the customer to customize the car according to their taste and requirements.
Brands will be remembered better when there is a novelty factor attached to it. AR brings in that novelty factor with its interactivity. Hence, brands that use AR will be remembered easily by the customers.

What does XR Creative offer the automotive industry?

XR creative offers the most practical and viable AR, VR solutions. Having analyzed and understood the automotive industry well, our solutions will be easily implementable and most nominally priced in town.